Cheers to the Creatives
After getting to know many of our tribe, we wanted to create a brew that reflects your diversity, passion and creativity. This West Coast inspired IPA is part old world and part new, daring, and true to craft. The first of its kind, it’s fermented with the ancient Norwegian Kveik yeast and a variety of hop so new it doesn’t even have a name yet! More on the Kveik yeast a bit later.
Creatives IPA has tropical aromas and flavors punctuated by a restrained piney West Coast hop finish – a bit of bitter. We dare to challenge the convention of what a non-alcoholic brew could be and crafted this one as a toast to all of you that view the world creatively and dare to be different.
We were excited to try something using Kveik yeast as soon as we heard about it. Ancient Kveik yeast strains have been passed down from generation to generation between neighbors in Norway and produce esters that perfectly complement our IPA. There is something incredibly satisfying about creating a beverage meant for everyone with a yeast that has such a history of bringing communities together.
The word Kveik literally means ‘yeast’ in Norwegian. However, its roots mean to create something new. To all the creatives, whether you craft with your hands, pen jams, code our world, if ‘in the box’ doesn’t quite apply to you, or you envision the next best thing, you Dare to Be Different and this IPA is for you.
We chose the World Tree for this label, as a nod to the yeast’s heritage.